In order to represent swimmers of all abilities, from beginners to Olympic medalists, Laguna Fin Co. created comfortable fins.

Being surrounded by water as a child in Laguna Beach, California, swimming was one of its greatest joys. But getting the proper size fin was a problem, and they were sick of wearing uncomfortable fins that gave them aches and blisters. That was the moment when actually Laguna Fin came into existence as a broad vision.